Google nets big win in Geico trademark suit

[JURIST] Google's use of trademarked names as keywords to trigger advertising by rival companies is legal, according to a ruling Wednesday by US District Judge Leonie Brinkema. Insurance giant Geico brought suit in US District Court for the Eastern District of Virginia, claiming that Google's use of the word "Geico" in keyword advertising violates its trademark and confuses consumers. The ruling is a major coup for Google, as it receives as much as 95 percent of its revenue from the keyword-triggered sponsored ads. CNET News has the full story. Forbes has background on the case.

 

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