EU reaches settlement with Coca-Cola over antitrust probe

The European Commission announced Tuesday that it has reached a settlement with Coca-Cola over an anti-trust probe into the company's practices in Europe. Under the proposed "commitment decision," Coca-Cola has agreed not to enter into exclusivity arrangements, not to offer target and growth rebates, not to use its strongest brands to sell less popular products and to offer 20% of space in coolers provided by Coca-Cola for products of the retailer's choice. The commitment decision [PDF], which is similar to a US consent decree, is binding on Coca-Cola. The binding voluntary commitments are a new device authorized by the new Antitrust Regulation [PDF - See Article 9], which entered into force in May. The Commission has this press release and Bloomberg has more.

 

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